| Blog is regarded as the fourth internet communication form, following E-mail, BBS and ICQ. As a new media, Blog provides individuals with an independent space for information production, accumulation, sharing and communication. It helps individuals communicate with more people through secret or public information. Thus, it is called We-Media. Compared with traditional medias, as one form of We-Media, Blog has many characteristics, such as individuality, participation, virtual space, freedom etc. Just because of these characteristics, Blog is a media for entertainment. Blog is closely associated with entertainment from the very beginning. Clinton's affair with Monica and Sept. 11th terrorism are regarded as milestones in the development of Blog . Clinton's affair with Monica is a typical entertainment event. Wang Ji-peng event and Muzimei Event are regarded as milestones in the development of Blog in China. Muzimei Event is a typical entertainment event as well.As one form of We-Media, Blog has more characteristics, such as openness, sharing, interactivity, equality and extensive participation etc. Just because of these characteristics, Blog becomes a public media and Blog entertainment becomes a public entertainment naturally. Blog provides us with a new space for public entertainment and a new era for entertainment sharing.Another important reason for Blog entertainment becoming a public entertainment is that Blog has an important social function------a new form of pressure reducer. Blog meets people's desires of self-exposure, peeping at other's secrets, expressing one's grievances and challenging traditions and authority etc.The thesis is composed of five parts. The first part is the introduction, introducing the reason for the research, the present research on Blog in China and the purpose and the value of the research. The second part is one main part of the thesis, which analyses the characteristics and the entertainment of We-Media in detail. As one form of We-Media, Blog has many characteristics, such as individuality, participation, virtual space, freedom etc. Compared with traditional medias, Blog is a better media of entertainment and for entertainment, thus becoming an entertainment media. The third part is the other main part of the thesis, which thoroughly analyses the reasons of Blog entertainment becoming public entertainment. Just because of such characteristics as openness, sharing, interactivity, equality and extensive participation etc, Blog entertainment becomes a public entertainment naturally. The fourth part analyses the social function of Blog. Another important reason for Blog entertainment becoming a public entertainment is that Blog has an important socialfunction------a new form of pressure reducer. Blog meets people's desires ofself-exposure, peeping at other's secrets, expressing one's grievances and challenging traditions and authority etc. The fifth part is the closure, which analyses the characteristics of social culture reflected from Blog entertainment. Blog entertainment reflects diversity, openness and inclusion of the present social culture; the respect and emphasis on individuality of the present social culture; the awareness of entertainment and entertainment participation of the people, and the extension of entertainment spirit of the people. |
PDF Full Text Request