Study On The Ecology Transition Of Area Newspaper-media In New Media Times

Now the new media which takes the internet media influences the development of area newspaper-media deeply. The author tries to find some rules that the new media inlluences on the area newspaper-media ecological system by analysing the history and the actuality.The influence of new media on area newspaper-media could fall into three phases, invades the aspect of communication, the direction of public opinion and the economic, changes the base that the area newspaper-media exists and develops greatly.The outer ecology, the inner ecology and sort ecology in the area newspaper-media ecological system change greatly, especially the resource stream turns its direction. There is a trend that the resource of acceptor, advertisement and capital gradually flow into the new media, and lead to the adjustion of media niche.These changes and adjustions will result in the maladjustment of the balance of the area newspaper-media ecological system balance, and the restoration of ecological system. The new media may replace the traditional media partly. It is a trend that the area newspaper-media syncretizes the new media. The area newspaper-media must adjust the develop tactic actively so that to accommodate the need of the development of the new media.