| Nowadays, as the Internet develops increasingly fast, The Internet broght huge impact and unprecedented challenges to traditional media. However, reform means progress, challenge breeds opportunity. China's newspaper industry began to carry out the digital and network-based exploration. And its development model changed from the former one which focused on traditional newspaper to the current one which focuses on both the newspaper and the website.By the end of 2008, The economic crisis led by the Wall Street financial crisis broke out all over the world, which affected the newspaper economy in many countries in varying degrees. Some of newspaper groups have to consider cutting down the staff and declared that they would reduce the frequency of newspaper delivery……In this increasingly serious situation, To strengthen the network equipment and create a competitive website has become the trend of the times.As a new field in Blue Ocean for newspaper economy, it is necessary for newspaper group website to build up its own influence and establish a new influence economy, so that newspaper group can refresh new vitality and achieve a long-term development.This paper chooses some more representative newspaper websites both in China and America, China's key news websites and first-class commercial websites as the research samples. This paper mainly adopts comparative study approach and still applies case study, data analysis and content analysis etc, carrying out analysis and interpretation from various aspects and angles.With the aim to explore some practical developing strategies for China's newspaper group websites, this paper will be useful for China's newspaper group websites which can learn the advanced experience from abroad. What's more, the paper can help researchers and practitioners in the domestic media especially in network media to understand and grasp the current situation and the gap between them, In order to build more competitive and influential media websites. |
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