The Core Competitiveness Of China's Newspaper Group Study

Accompanying with the tendency of economical globalization as well as switching of our country's economic system, the newspaper group is facing the new opportunity and challenge. The problem that the newspaper group is facing is how to grow strong under the new situation. By studying the domestic and foreign newspaper industries development condition, this article mainly aims at the present situation of the core competitive power and construct ways of China newspaper group , some theories of the management and system economic was cited in the article.The article contains 3 parts including preface, the preface includes proposal of the researching topic, the introduction to the researching technique, the researching significance as well as the fundamental research mentality. The first part of the article is mainly to introduced elementary theory of core competitive power, the second part mainly discussed the theory of core competitive power and the prominent questions exist in construction of core competitive power of our country's newspaper group, embarks from the historical evolution of newspaper group in west and our country. The third part discussed how to construct our country's core competitive power from the system creation, the optimized value chain, the management innovated as well as the establishing the studying organization. The conclusion has partially made a summary to the full text, namely although we have the very big disparity comparing with the international big newspaper group, but along with the socialist market economy system further consummation, our newspaper group will cultivate the stronger core competitive power.