Research On The Analysis And Orientation Of Dialectal TV Programs

Today China sees hot competition in TV media in which transmission to limited area of people has emerged. The dialectal programs which are well accepted in local TV stations are a kind of response to such trends. These programs have won high audience rating owing to their heavy local feature and popular style, and have become a supplement to the mandarin programs and enrich the contents and forms of TV programs. Meanwhile, administrative departments concerned have paid attention to this disharmony phenomenon existing in dialectal programsThis paper chooses the hot phenomenon of dialectal TV program as research object. Generalized and analyzed the flourishing dialectal program. Expatiate the reason why dialectal program welcomed by so many people, it's beneficial fact, the obstacles and problems in its developing process and the reasonable forms of dialectal program.In the introduction part, the discussion of the meaning and the purpose of the paper's topic offer the real support of this paper. The concerned research actuality confirms the aspects and the emphases of this paper. This part also defines the research methods which this paper need.In the first chapter, the paper explain the definition and trait of dialect, find out the rationality of dialect can be used in TV program, analysis the meanings and values of dialect program. In the evolution of history and culture, the dialect conserved many local cultural souls and provides the real social conditions and special social meanings for creating the dialectal programs.In the second chapter, the paper introduces the actuality of dialect program. Including the reason of the dialect program rising and the sort of dialect program. This chapter also analyses some representational and influencing dialectal programs.In the third chapter, the paper analyses the obstacles and problems during the developing process of the dialectal program. These programs can't be large-scale extended and existed philistinism problems.In the forth chapter, the paper put forward some advises to the orientation of dialectal program. Consider that dialectal program should transmission to limited area of people, different kind of program should make particular orientation, and set quintessence consciousness.In the conclusion part, the paper devises some estimates of dialectal TV program, and indicates that the flourish of dialectal TV program can't block the popularization of mandarin. In the increasingly open media environment, dialectal program has some living space, but this program should be more criterions in that it can be better responsible for divulge culture.