The Function Orientation And Innovative Transmission In County TV New Media Era

In the county level television is the most basic unit in broadcasting and television system in our country, in the four do radio, level 4 do TV, four mixed coverage, under the guideline of television stations at various levels have been rapidly developed in our country, as the most grass-roots county television stations have sprung up to develop rapidly. This link is the most grass-roots TV media development, enrich and prosperity for the entire TV industry and the television industry in China.There are many different kinds of regional culture in our country, the urbanization process, the grassroots soil Ann complex, etc., are the county TV media existence and development of natural conditions. County TV station in the process of its spread, not only between the government and the grassroots have played an important role in a link, also has a very important role in inheriting regional culture.However, as the process of urbanization is constantly advancing, our county television station is also after a period, a period of opportunities and challenges. County TV station at the same time, our country is facing the impact of the new media and foreign media, the similar competition within the media, including CCTV, provincial satellite TV and municipal TV, etc.), and digital TV development and so on a series of challenges. Besides, there are such as imperfect mechanism, the lack of talent, some realistic problems such as insufficient funds also affects the development of the county television station.How to role under the wave of urbanization and public opinion direction, interpretation of the policy in a reasonable manner; How to inheritance and propagation as well as the regional culture in the new era of "crisis" under the "machine" how to refactor your own identity.This article will analysis about these problems, and through the case analysis and realistic anatomy coping strategies are put forward.This article through to the strategic transformation of county TV media to carry on the system analysis, introduced the history and present situation of county TV station; Then analyze the county television station, the spread of the role in the urbanization process and responsibility in the regional culture inheritance; Through the county TV stations are faced with the challenges in the new media environment and its problems, to seek a new way of thinking and the ways to reconstruct identity change.The writing is divided into four main parts, the first part mainly elaborates the composition of the media at the county level, the county level at the county level television development history and the status of TV media in the media at the county level; The second part mainly expounds the function and role in the process of urbanization, including public opinion direction and policy; The third part is about the county media to the spread of regional culture and heritage, including its performance in cases of media and its strategy analysis; On the basis of the fourth part in the previous sections, according to the current media environment and challenges, analysis of county media crisis, the existing problems and its development way, this paper media identity reconstruction of the county, namely Innovative transmission of county TV station.