How The New Media Guide The Consumption And Built The Environment

The coming era of new media means another society era modality is come up. The modern society is not only a information age, but also is a consumption society. Human Being will pay a lot of attentions on the relation between the media and the consumerism for a long time. As the economic globalization, and the new media's come up, which affect people's life strongly, it's very important to study the relation between them.New media came up in the middle and end of twenty century. It has characters of digital, timely, mutual reaction, multi-media, broad covering, individuality, entertaining aspect. New media and consumerism has a natural connection. The contents that new media boarded guided people's way of consume, and the advertisements new media boarded has stimulated people's consume desire. New media itself produced many consume heroes, new media's guiding consume has features of divided consumers, mutual reaction, convenient, mandatory. New media also build a simulate consume environment, and pushed it environment. New media guide consumerism has high reaction effects and low reaction effects to individual and society.The thesis divided into five parts. Part one is the profile; writer introduces the foreign and domestic research situation of new media and consumerism, some viewpoint of representative scholars, and the objective of this thesis.The first chapter introduces the new media's situation, characters and development, and consumerism's development up to now.The second chapter introduces the new media guide of consumerism by reporting the life style, broadcasting the advertisements and building the media subjects, as the own characters, the new media guide of consumerism is showing new characters.Meanwhile in this chapter, it's introduces the effects to the society and the people of new media guide of consumerism. And there has two sides of media guide; High reaction media guild and low reaction media are affecting human. And the new media should do responsibility to the society.The third chapter introduces how be new media use the own chapters built the simulate environment.Finally, the epilogue, according the Marxism, we need to analyze the question both sides, we have to study more of the new media guide consumerism resonantly, which the world need high reaction media effects and low reaction media effects, we should strengthen on both side, guiding the consumerism resonantly.