The Construction Of Mimicry Consumption Environment By "We Media"

With the rapid development of social economy,people live a life of material abundance.With the continuous progress of science and technology,we have stepped into the era of new media.With the popularization of popular culture,the concept of consumption has been deeply rooted in the hearts of people.However,because the consumption environment is too complicated and the goods available for consumption are full of things,people can not rely on their own power to identify and carry out consumption behavior,so it is the norm for modern people to obtain information through new media,through the acquisition of information to eliminate the uncertainty of consumption environment cognition.Nowadays,the trend of new media is an indisputable fact.We increasingly rely on new media with fast transmission speed,strong interactivity and rich communication content.Therefore,new media plays an important role in the process of constructing a mimicry consumption environment.From the perspective of "we media",this paper explores its construction mechanism in the mimicry consumption environment.The author selects the representative "we media"--the public account "the different world of li beka".Through the analysis of this typical case,we understand its construction way of mimicry consumption environment.The first chapter mainly analyzes its construction background,from the social background,media background and personal background three levels of discussion.In the second chapter,through the analysis of the contents and layout of hundreds of sample articles,it can be found that the way of construction is mainly through encouraging and revealing the indication of explicit consumption.The third chapter on the basis of the characterization of combing its further build logic,based on its tweets consumption in the form of diversification and consumption of their own personality charm,its forming mechanism about consumption in virtually affect users,make its content conveyed in the tendency of consumerism ideology,rationalization in the user's mind,consumption idea,form the consumer awareness,promotion of consumer behavior.In the fourth chapter,the importance of the "body" is emphasized so that the external body becomes a personal business card and becomes a tacit ideology.Although the contents of its official account advocate the diversified beauty,they cannot escape the framework of the mainstream aesthetic.This paper aims to reveal the core of "we media" that aims to promote consumption by providing practical information to the audience.It seems to be audience-centered,but in fact,it is the nature of the audience to accumulate wealth as the capital of business operation.This helps the individual audience to understand the operation logic of we media and not be "brainwashed" by the contents of tweets,so as to alert the young people in the current society to healthy and reasonable consumption.