| Under new media environment,the more and more numbers of the Chinese Satelite Television channals and the intense compentition of news, relative to the development of the news media number,the news resource appears too little.In order to capture viewing ratio,the business operation is actualizing on the Chinese Satelite Television channals.This kind of phenomenon that the highing business operation on operating procedure, operation pattern mode and editor policy; the softens tendency appears in content and form,is easier,in some kind of degree, to close with the audiences and causes the chord of the ausiences.But as the development of the news softens tendency,the status of softens news is being enhanced,and the factors of touch of humanity and interesting in news value are being enhanced too,at the same time,the boundary between hard news and soft news changes fuzzily day by day.It causes the news no longer to take the objective calm report,but attention on entertainment experience of sense such as relaxed,thrilling or trange.Following this,there are more and more probloms such as media vulgarization departs from the news dissemination rule and the corrosion TV culture.In this artical,we inspection the news softens tendency on the Chinese Satellite TV,analyze the reason of the news softens tendency as well as the influence which to create to the TV culture and make ponder that how to guards against the news to soften abnormal development under the new media environmen.This article altogether divides into three chapters:in the first chapter,we analyze the influence of the news softens tendency;we look over all the situation,and generalize analysis the news softens to the influence of TV culture by talking the reason and performance of the news softens in the second chapter;in the last chapter,we make the in-depth ponder that how to guards against the news to soft development separately from macroscopic and microscopic angle.We hope that our work can provides some benefit to practice. |
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