Provincial Level Television Station Cross Region Dissemination Research

In front of provincial level television station not on star,cross region dissemination continuously dominates for CCTV, sincevarious provinces Satellite frequency channelin star, although says from the coverage hasthe improvement, but said from the dissemination content rarely hasseveral Satellite frequency channelto realize the genuine cross region dissemination.After will join WTO, our country each domain gradually will be allopen to the various countries, also will include the media domain. Ourcountry area is broad, the light provincial level broadcast theorganization has thirty-one, moreover a province area has the possibility tobe equal to European a small country, therefore manages the goodprovincial level television station regarding to enhance our countrythe overall media strength as well as should have the vitalsignificance to the beyond the borderFormidable media competition.Looked from the national policy aspect that, in recent years thecountry had to the cross region dissemination policy of actionrelaxes, this has also provided the policy safeguard for provinciallevel television station cross region dissemination. But our countrypresent medium management system falls behind by far the medium needto develop, in addition CCTV and provincial level certainly does notrelate like brothers, city also wants to capture a domain, this causesa provincial level developmentf aced with three difficult regions,namely CCTV, city and beyond the border strong media. How should tothree aspects competitions, be the question which the provincial leveland our each media being employed must consider. The present paper will disseminate this angle from the cross region tocarry on some discussions to our country provincial level televisionmedia future development. Some measures which mainly which from theprovincial level television station cross region disseminationnecessity, the cross region dissemination faces the difficult positionand the development space and the cross region dissemination may adoptand so on several aspects to perform to discuss.