Seeing A Big World In "Tabloid"

"Broadloid"As Thomas, the chief editor of Times, said,"It is different from the common tablet because it bears the weight of so many valuable contents that only belong to broadsheet."Its contents and running style is the big scale but its size is small. In china, the first people used it to manage newspaper is Cheng Shewo.Cheng Shewo (1898-1991),born in Xingjian Hunan province, used to be called Cheng Sun , Cheng Ping , the pen name She Wo ,Bai You and Da Ai etc, was a famous patriotic journalist , journalism educationalist and sociologist. He spent his life-time on newspapering, built the earliest and biggest newspapering group which contained World Daily, World Evengingpaper, World Picturepaper .And he found Min Sheng Bao and Li Bao, later. Ultimately, he built Cheng's news empire which reached several hundreds of million U.S dollar. He was the first man who purchased so many newpaper by individual strength in Chinese news history, was praised as one of "4-big journalists " in the Republican period.Because of the turbulent times, Cheng Shewo's journal career had many setbacks. However, he continued to fight in the journal kingdom. He visited Europe to learn advanced experience of managing newspapers. He also discussed new forms of managing newspapers, and left it for the next generation. Specially his success on Ming Sheng Bao and Li Bao, is a valuable historical wealth."broadloid"and"made newspaper popular"was used in the process of running Tablet, in his large journal world. He had achieved great success in review, edition, advertisements and struggling for the freedom of newspaper. His newspaper very successful.It already getting common that Tablet becoming the forceful weapon on striving for masses .At present, The violent surge of Tablet has swept the globe. In September, 2003, famous Independent newspaper from United Kingdom issued big and small size newspaper at the same day. United Kingdom Times has published Tabloid on 1,Dec,2004. It's no wonder than broadloid become a news press in newspaper's market . Face the fierce competing from home and abroad , face the Tablet flowing deformation trend, We must adjusting strategy have an anchor to windward timely .