Kaiming Bookstore's Publication Idea And Practice

The Kaiming bookstore is a private publication organization, its publication has high quantity, is serious, also has moderate price ,these characteristic make Kaiming bookstore obtain the very high praise in publish history, its innovation, the characteristic, and the moral character ,for reader's spirit, all these to some unhealthy tendency in our publishing circles have very well significance.This article takes the publication of Kaiming bookstore in1926-1949 year as cuts spot, with the Republic of China time'history and cultural context and the publication management background, we discuses its influence to the Kaiming bookstore, through publication idea and the publication practice relational elaboration, emphatically selects publication practice most to be able to manifest its take the cultural publication as the own duty publication idea in the Kaiming bookstore, such as new-vernacular literature publication, the elementary and middle schools textbook publication and the youth reading material publication, this article carries on the analysis, the induction, the narration of Kaiming bookstore ,we hope that Kaiming bookstore'publication practice could have model significance to now publishing circles.Through the research, the author concluded: under the Republic of China time parties and groups dispute and the publication competition intense society background, the Kaiming bookstore takes the"Kaiming spirit" which stands for the heartfelt solidarity, the enterprising innovation, and the behavior to be able to refrain from doing things as a backing, depends upon a crowd of "Kaiming person" who have the knowledge, the tutelage, understand the edition publication technology, takes the general youth as the goal reader, pays great attention to the young people spirit quality and the life skill raise, has published one batch of good book, raised one batch of talented person with outstanding editions to publish. Because "Kaiming person" take the cultural publication as the own duty cultural ideal and the publication idea, its publication presents the sole characteristic: Manifesting reality concern new-vernacular literature publication which asks not to go too far, fulfilling the cultural initiation education publication idea of the elementary and middle schools textbook publication, manifesting specially publication idea for the youths'reading material publication. The publication practice with intrinsic quality and the external mounting and design perfectly shine, not only brought the honor for Kaiming bookstore but also brought the rich economical profit for it. These publication characteristics of Kaiming bookstore, are "Kaiming person" publication idea'manifesting, the result of"Kaiming person" diligently realizing their publication idea, the characteristic publication and the moral character persevering are the main reason which make Kaiming bookstore succeed, these still have very good practical significance today.