Kaiming Bookstore Advertiseing Analysis

In the period of the Republic of China,in order to be in an invincible position in the fierce market competition,the major publishing institutions have carried out book publicity and promotion work,and Kaiming Bookstore is one of the representative organizations.The success of Kaiming Bookstore can be said to be the result of the importance the editors of Kaiming Bookstore attach to the book publicity.Kaiming Bookstore enhanced its book brand awareness in the fierce publishing competition of the Republic of China by various forms of book marketing and promotion from both internal and external publishing institutions.The creative style of book editors in Kaiming Bookstore is different,but they are all deeply influenced by the enlightened spirit of Kaiming Bookstore,and their creative style all reflects the feature of seeking truth and being practical.With the development of Internet technology,more and more new ways of book promotion begin to appear and apply.In the face of complex competition in the publishing market,publishing institutions must bring forth the new and learn the book promotion forms of other publishing institutions if they want to remain invincible in the fierce competition.The way of book promotion is constantly changing.Publishing institutions should pay attention to readers' feedback and understand readers' reading needs on the basis of book promotion.In order to achieve good publicity effect,publishing institutions need to deepen the understanding of book promotion work and actively think about how to promote the development of book promotion strategy.In the period of the Republic of China,various forms of book publicity in Kaiming Bookstore drove the increase of book sales and promoted the development of the publishing industry,which is worth learning from today's publishing institutions.