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A Reseach On The Usage Status Quo Of Quantitative Management Of Shenzhen Special Zone Newspaper

Posted on:2008-07-25Degree:MasterType:Thesis
Country:ChinaCandidate:W CengFull Text:PDF
GTID:2178360215957214Subject:Journalism
Abstract/Summary:PDF Full Text Request
This article take the Shenzhen special zone newspaper as a document, using the approach of document analysis, on-the-spot investigation and so on , to research the consequence of quantitative management use in newspaper industry , especially to research the effect and problem in the process, desiring of through this document analysis, providing an inspiration to the national newspaper industry management.The research indicated that, quantitative management which the Shenzhen special zone newspaper used , has enhanced its manuscript quantity, guaranteed the manuscript source, urged the personnel, and in certain degree has restrained the Organ-rization, inhibitated the more hands than needed in this newspaper office; But it also showed that, because the boundary definition of the quantification managementuse is not clear, quantitative management has simultaneously caused the negative effect, such as Occupational ethics corruptions and so on.So, in order to solve that problem, the article proposed the principles and the suggestion about how to define the boundary of newspaper industry quantitative managment use.
Keywords/Search Tags:Quantitative management, Occupational ethics, Media development
PDF Full Text Request
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