Media Industry Chain And Market Competition Strength

The media competition is the quality, the moral character competition,and the industrial chain wrestles plays chess. The industrial chain iscomplied with the market, does greatly makes the strong most powerfulresources. Because "could not think" the industrial chain resourcesspace and its the excavation potency, deficient "make a connection" of the industry to be able the power, is often passive "thedevelopment", line of inadequate science profession rulecharacteristic and good development situation. This article hasanalyzed the necessity and the feasibility which media industry chainthis newborn industry produces, our country media industry chainconstructing must and "the breadth is popular" these two big ideaswith the operation in line with "the depth advancement", does not wantshed book at the end of chasing, do not have greedy to seekperfection, achieves the content and the management unifies,establishes take the product (content) as the foundation, take sells(management) as the main item management mechanism and the drive rule.