Analysis On The Image Of Chinese Well-know Female Host

in the study of masses' dissemination, the receivers are the people who receive information and they are also the terminal end of the dissemination of information. The hosts, as the spokesman of mass medium, represent the personification of the medium and play the role of disseminating information, which indicates the countless tied relationship between the image-building of the hosts and the recognition of the receivers.At present, there's a lot of theory about host program, but few of them focus on the female host. In fact, in recent years, no matter in the western nation or our country, more and more of the female major in journalism. The number is so large that calls like "the pink collar" or "the purple collar" emerge. And the number of well-known female host has never been small.This article focus on a series of well-known female hosts, carries on the analysis to the evolution and the common ground of their image, and the reason for being adored by audiences. The image-building of the hosts is recognized by receivers, which means the orientations and values of the hosts and receivers are in consistent with one another. However, the receivers are always changing. That' s why the image-building of the hosts can't be once and for all. The recognition of the receivers to the image-building of the hosts is endless and always in the dynamic process of reaching unanimity.Nowadays, China medium is facing a blazing new world. In the process of globalization, and in the pursuit of both the recognition and the surmounting, the image of nowadays hosts must present blazing radiance and sent out glamour.