The Host's Role In The Spread Of Ceremony Perspective Analysis And Functional Interpretation

From 1990s, China's television medium has experienced the profound historical transformation, this caused the people each kind of role cognition all to occur to the television dissemination system in read by mistake with the dislocation.In the new medium ecology and the dissemination idea, a very important role--television program director who takes in the television media dissemination system--in the media, social, the cultural inheritance place shift even more importantly. At the same time, the television program diversification and the information dissemination, the value idea multiplication, requests the television program director role multi-purpose; On the other hand, in the new medium ecology, along with receives the numerous medium accomplishment the enhancement, as well as the activity, the sense of participation and criticizes ability the enhancement, each kind of different group kind all increasingly is been also high the audiences to M.C's request. In other words, now social and the cultural development, has entrusted with the television program director more role connotation and the dissemination function, the director already must take on the social stability vindicators, social atmosphere build, the social different community's communications, simultaneously also must become the cultural tradition inheritance, cultural creation participant and so on.The television program director role change and the function deepening, for the cognition stratification plane, the academic stratification plane and the education stratification plane proposed the question which urgently awaits to be solved.Under this background, this article attempted has been carrying on the analysis and the explanation with the James W Kerry's dissemination ceremony view to director's role, then knew and elaborated director's medium role, the social role and the cultural role.At the same time, in carries on the thorough analysis to director's these three kind of roles in the foundation, further unifies the concrete case, had pointed out director these three kinds based on the different stratification plane role three kind of functions which possibly has in the actual spreading process:Coordination and conformity function, inheritance and sharing function, entertainment function. Finally had pointed out in director's role and function awkwardness and contradictory, how and did display the good role and the function well to the director put forward the correlation proposal. This article main innovation spot lies in the ceremony view which disseminates is the research angle of view, explains the television program director's in concrete dissemination role and the function, thus studies the director the promotion to the cultural research stratification plane, and by this discussion in the new medium ecological environment, the question which director's role change and the function deepen, further expounded how the director does process in the dissemination ceremony oneself with the media, with the society, with the culture, with receives the audiences, as well as the audiences with audience's between relations, how is inherited, participation the creation just society cultureThis article research should have academic and the practice double meaning.Speaking of the academic significance, puts in director's role and the behavior the dissemination under the ceremony view angle of view to carry on the research, has introduced the dissemination field territory concept, discusses the director each kind of relations which forms in the dissemination field territory, thus in relief the director studies cultural significance.Looked from the practice stratification plane that, under the dissemination ceremony view angle of view understood the director role and the function, can help the director to understand well the responsibility which in dissemination it which takes on the role, the load bearing function and should fulfill, also is helpful to the institutions of higher learning to M.C's raise pattern reform and the raise quality enhancement.In addition, this article research also should be helpful to the social public correct understanding and the understanding television program director, thus causes the director role further to socialize, down to displays the bigger social influence.