On Female Role Of Female Fashion Magazines

On the process of modernization in China, a new class, so-called middle class, gradually comes into being from the former social structure and seeks for culture belongingness to enter into a original being immediately. For the purpose of expression of this group, the female fashion magazines emerge. As the statistics of magazines of the kind indicates: the female characteristics and images, which portrayed by these magazines are more contemporary than the traditional family ones depicted by TV and newspapers, establish the modern women standard and samples for the common people. However, there is discord between theory and practice, even sexism, without the guidance of feminism. At present, the female fashion magazines, proposing advanced productivity represented by business women, can not convey the unconventional culture and build female discourse independently because they are the popular one inherently.