On The Role Of The Host In The Special Peogram "Tea Talk"

In the "all media era" environment,the media market competition is becoming increasingly fierce.With the improvement of audience's comprehensive quality and taste,they tend to watch special programs with "quality,taste and high character".The host should not only connect the process of the program in the process of hosting,but also fully convey the theme of the program.This requires the host to take on different roles in addition to hosting work,fully grasp the influence of different roles on the program,accurately position the role,and take on the host's responsibility,so as to make the program better spread.Based on the author's original special program "tea language",this paper summarizes the role orientation of the host of the special program in the "front" and "behind the scenes" environments,and explores the responsibilities of the host in different work contents,This paper analyzes the causes of the deviation in the role positioning of special program hosts and the solutions,so as to guide professionals to gain a firm foothold in the current competitive media wave.