Research On The Development Of DaHe Website

After more than ten years'development, the network media in China has completed it's first historical development time. On the one hand in this time, it is completing own capital construction rapidly, on the other hand, it is attacking the traditional media by each way. Dahe Website, which has the successful operation , the good influence of brand in regional network news media market , it accumulated rich experience in it's development . This article take Dahe Website as an example, discusses the development of network media as well as the existence question and the countermeasure, without doubt can provide certain theory model for Dahe Website's development next step, simultaneously will also enrich our current research in Net news media.The body of this paper is divided into four parts:The first part: Dahe Website's development course. Through the review of Dahe Website's different historical development time ,the seed stage, the exploration stage, the development stage, the leap stage ;through the analysis of Dahe Website important edition correction around the style and the content change, promulgated the series of historical trail which grew strong unceasingly of Dahe Website, take the time as the latitude, has recorded the trail which Dahe Website grew, in order to peeped at the Henan network media and even the Chinese network media development advancement.The second part: the analyzes of Dahe Website experience for its brand construction. The brand construction of Dahe Website has lots of precious experience, which are the accurate orientation, the correct guidance of public opinion, unique columns, various service function. All these above all contribute to Dahe Website's continuous progress and the formulation of its brand.The third part: The explanation of Dahe Website's famous column——"Focal point Discusses on line". "Focal point on line" is the star brand column of Dahe Website. This column both"Separate one into two parts"and"Synthesis two parts into one", namely network version and newspaper board: Dahe Website start fixed channel and the forum tectonic plate, Henan Daily publish the publication by two full page lengths each week, forms the three big media :the website, the newspaper, the cell phone intercommunicate with each other .It was called which has represented the Chinese news website and the web news'development direction, has represented the social democratic politics direction of advance by the expert.The last part: The problems existing of Dahe Website. While summarizing the experience, this paper also points out some problems in Dahe Website , such as the lack of brand mind, the one-sided pursue click rate, the news homogenization phenomenon serious and the network media staff quality still treated the enhancement. This paper also provide the methods to solve these problems.