Study On The Development Strategy Of The Picture Channel Of Dahe Network

With the accelerating rhythm of life in modern society, increasing demand for information, growth ofinformation explosion, the reader more willing to choose to absorb visual, simple, and image information.The information get into the fast read,"fast-food era", the images has become the necessities of people read.Network image channel coming up along with the arrival of the "map reading age", but as the growth ofany new-born thing is destined to bumpy road, image channel development also appear many problemsinevitably at the same time of keep up with the demand of The Times,. Therefore, Do systematic analysisand research for Dahe image channel not only has important theoretical significance, also has the positivepractical significance.Dahe network was established in September1998,Dahe network has been keenly aware of the strongmomentum of fourth media development in the future when Internet has not been popular in China. Dahenetwork has gone through15years as the most authoritative news portal, has been committed to promotingnew henan,"new image", shouldering the "henan is a highway to the world, encyclopedia which the worldknow henan ".To adapt to market demand, Dahe network opened the images channel in2006, thissymbolized a new leap in the breakthrough and innovation on the road. Vivid news stories, the mostinteresting photo make readers refreshing.But with the development of the times, people’s reading habits, reading style is quietly changing-andthe original information propagation mode has been unable to adapt to the new changes, Dahe imagechannel has some problems or insufficient due to fixed developing mode, especially compared with thewell-known domestic news website image channel, there is still a big distance. Blindly follow suit,positioning select content, mainly show is content generalization, regional feature is not obvious. Oninformation transmission timeliness is weak, mainly showing content updates slowly, whole channels lackof energy. Column lack of accurate refining, mainly show is setting up confusion with content, page linkfailure. On the exchange of information with unidirectional transmission is given priority, mainly show isthe lack of real-time interaction, not fully arouse the enthusiasm of netizens.We have some solution for above problems, require carefully summarize problems and deficiencies for Dahe network image channel development, draw lessons from the successful experience of other websites, according to their own advantages and constantly self correcting to seek breakthrough to explore asuitable road for their own development. To achieve this goal, Dahe network image channel has to adjustthe development strategy. Channel first, the image of health development must establish the brand idea,strengthen the region characteristic, focus on the people around you, to do life contact content; Secondly,image channel of sustainable development must be scientifically set program, enhance the consciousness ofthe news editing, improve the updating speed; Third, picture channel long development must keep up thepace of time, integration of media resources, strengthen the real-time interaction, and stimulate the overallvitality, eventually can get reputation and get the market.