The Transformation Study Of Dahe Daily

The emergence and development of new media allows the audience to publish,update,and share information without the constraints of space and time;and traditional media have long had a single form of information transmission and a single team that produces and disseminates all kinds of information.Service forms are also relatively simple disadvantages.Therefore,the new media constantly invaded and swallowed the inherent market share of the traditional media and formed a storm-like impact on traditional media.Judging from the media environment,the transformation of traditional media,especially the transformation of the newspaper industry,is imperative.This article takes the representative of the traditional metropolis newspaper “Dahe Daily” as the research object,starts from the background of the “Dahe Daily”transformation,discusses the problems encountered in the transformation of “Dahe Daily” and the solutions,and emphasizes the “Dahe Daily”.Reconstruction of relations in transformation practice,including the relationship between reconstruction and readership and the reconfiguration of internal management relationships;emphasized the importance of enhancing the city's serviceability measures in the “Dahe Daily”transformation;and also emphasized the large number of “Dahe Daily” transformations held during the transition.Online and offline activities,carrying out diversified operations to grasp the importance of the market's center of gravity,strive to sum up the significance of the “Dahe Daily” transformation and provide ideas for the new development of the Metropolis Daily.