Analyzing Checkbook Journalism In China

The concept of checkbook journalism refers to the professional activities that journalists of news media interview the information providers through paying fees for news information. This kind of activity appears in the new environment. Although through paying fees, certain journalist obtains information alone or get priority of this interview, the obtained information is not certainly real.In China, checkbook journalism enlivens with mass media industrialization and news information commercialization. The media system transformation and medium product reforming promoted its production, intense competition urged checkbook journalism increasingly to be active. After taking the time as a clue to learn this reason of checkbook journalism's appearance and development in China, this article focus on analyzing its development from the sociological journalism theory, the economic gambling pattern and the legal science pattern.Checkbook journalism is in the spotlight. There are too many researches on this topic. But these views or criticism of medium mostly are oppose or contradictory, therefore oppositions viewpoints could divide into two completely sides. When the criticism of checkbook journalism in China appears disparagement, the multiplication of benefit body and the integrity of dialogue prove this disparagement is right.Because of divergent, consensus becomes anticipation. This research uses the pattern "Agent -> Action ->Consequences" for typical case from the application ethics angle, then analyzes the goal, the method and the result of checkbook journalism, infers its rule and the procedure which serves the public benefits and international customs.