On The Function Of Rhetoric In The News Execution

The study of news rhetoric has not been emphasized in the circle for a longtime. The audience would not accept some certain ideas passively as before butaccept them more calmly and reasoningly with the change of audience mind andtheir self-consciousness aroses, media depends on the audience more than before.It pushes the media attach importance to the skill of persuasion, and the newsrhetoric plays a big role in this aspect undotbtedly.The news rhetoric as a kind of tactic meaning must obey certain principlesin the news execution. Firstly, it should be correct and frondose, fresh and vivid,popular and understandable. Finally, it should obey the principle of truth,balance, neutrality.The betaking of news rhetoric in the news execution consists threearrangements: Microcosmic arrangements, midcosmic arrangements, andmacrocosmic arrangements, it includes the using of obscure language andlanguage appropriate to occasion in the microcosmic arrangement. It includesthe betaking of plenty of datas, appropriate background, detailed text andattitude model, the choice of information resources, the description of detail andemotional reaction in the midcosmic arrangement, in order to acquire the maxeffect of communication in the macrocosmic, it can dispel the gulf of rhetoriccontraposing the mental characters of defferent audience, it can also mold andarose rhetoric idolum and make the identical emotion.The betaking of rhetoric in the news execution is various. Firstly, the rhetoricin the news execution can fortify the sense of occasion and proof. Then it canreinforce the authority and objectivity. Thirdly, it can fortify the veracity and secuirity of news works. Finally, it can appear impartiality through enumerationof many opinions in the debating. There are much inappropriate rhetoric in thecurrent news works and its representation is complex: the impurity of newsrhetoric, some news rhetoric betrays the social ethic, too many arbitrarydecisions, and neglect to cover the identity of reporters. These faults haveserious negative effection, they deteriorate the veracity of news, make peoplefeel that news is a kind of gossip, debase the effect of communication.