Sino-US Trade Frictions Under The Mode Of "ACTS" A Visual Rhetoric Study Of News Cartoon

In today’s visualization of content presentation,more and more content is presented through pictorial and visual narratives such as pictures and videos,and linguistic logic gradually shifts to visual logic.In this study,Chinese media of 70 news cartoons about China-US economic and trade frictions from 2018 to 2021 were selected from authoritative media such as China Daily and CGTN as the main source of substantive materials.Based on the "ACTS" model,the visual rhetorical image symbols are reorganized and optimized through "Attention","Content" and "Themes".","Theme" and "Symbolic" dimensions of visual rhetoric,focusing on the construction of cultural representations presented by visual rhetoric,and analyzing the implicit role of news cartoons in the construction of foreign communication discourse.This thesis analyzes the visual symbolic logic and cultural meaning implied by news cartoons in the construction of foreign communication discourse,and reflects on their strengths and weaknesses.The study finds that the visual rhetoric of the news cartoons on the economic and trade friction between China and the United States mainly includes two means of attracting the attention of the audience,namely the pictorialization of specific words and the textualization of classic images,and the attraction of the audience’s attention is achieved through two cognitive mechanisms: systematic cognitive mechanism and illuminating cognitive mechanism.In the "content-oriented" visual rhetoric of news cartoons,trade frictions have three metaphors: "war","race",and "destructive power",respectively."The content elements in the visual rhetoric of cartoons include antagonistic elements,isomorphic elements,and contextual elements.In " Theme Reveal ",the themes revealed by the visual rhetoric of news cartoons include " There are no winners in trade wars "," China never wants to fight a trade war ",and " The door to dialogue is always open ".China’s door to dialogue is always open",and the visual rhetoric of news cartoons is constructed through "metaphor","exaggeration" and "symbolism" respectively.Thematic construction.In the "Symbolic Accumulation" section,the symbolic system in the news cartoon consists of Chinese symbols,American symbols and trade friction symbols.Through the combined force of symbols and illustrations,the news cartoons evoke the audience’s emotions and achieve the purpose of visual rhetoric and identity.Finally,the study reflects on the visual rhetoric of the news cartoons on Sino-US economic and trade frictions under the "ACTS" model,based on the analysis of the advantages and shortcomings of the visual rhetoric of news cartoons.Based on the analysis of the advantages and shortcomings of the visual rhetoric of news cartoons,the study proposes four components including "catalyst," "vane," "gas pedal," and "power source" to improve the visual rhetoric of news cartoons in China in the future.The visual rhetoric of news cartoons in China in the future.