A Developmental Study Of The China’s Financial Newspapers In The Perspective Of Media Ecology

The rise of financial newspapers is becoming not only the most important phenomenon following the metropolis daily newspaper, but also the future mainstream of the popular financial newspapers concerning certain issues like how to confront and how to deal with emerging financial newspapers in their present development, the author firstly integrates a multitude of thoughts such as balance of the eco system, the ecological niche, the inside and outside of ecological environment, the mergence, symbiosis and complementary of the media, ecological crisis and the survival of the fittest to make a preliminary exploration and dissertation of these financial newspapers; then, with the media ecology as their perspective and the intervention of financial newspapers as their main body, the author looks at some major issues existing in the development of these financial newspapers,and in the process of the mutual influence upon the inside and outside of the ecological environment; finally, the author mainly takes the three major domestic financial newspapers for example, makes a reference of the three major financial newspapers abroad at the same time and puts forward some feasible suggestions.Overall, the main body of the paper is as follows:the reform of politics will inevitably give great impetus to the development of economy, thus creating the gradual differentiation of audience’s demands; then, the market began to be further segmented, and the new market emerges, eventually leading to the birth of emerging financial newspapers. With the intervention of the capital, the listed media and the standardization of the relevant system appearing, the author deals with issues at the level of "market, capital and system" and pays special attention to some new factors,the unstandarded or imperfect system, the immaturity of the market and the stagnation and mergence in the development of newspapers in particular; the author also focuses on the national policy, the needs of the audience, the industrialization of the media, the cultivation of talents and the issues concerning collectivization, internationalization, integrated marketing etc; what is more, the author emphasizes the concept of "capital" throughout the whole article,makes a more systematical and overall analysis and statement of the issues existing in the financial newspapers at the level of macro management and correspondingly puts forward some feasible strategies.