The Social Impact Of Television Media To Disseminate Environment

Today's information society is a society full of all kinds of media messages to the people living space. People of various media to convey the message through a symbolic event or information on the selection and processing. It suggested to be re-structured after the environment, which would be a great attitude, a result of this processing, It is the choice and structure of the local people see (the media) is carried out, People usually aware of this and often "to the ecological environment" as an objective approach to the environment itself. Especially the television media, which is used as a kind of audio-visual media, the audio and visual effects unique to win a broad audience. As the information environment created by the television media with a strong sense of realism to the scene, the audience's trust more easily. Therefore, television normality will be such a huge impact on the real world. This paper will be the television media as an example, and strive for social mimicry revealed the media, the audience, various media awakened sense of social responsibility. And reminded the audience that there was a high level of the media itself, "mimicry" that is not true. Improve the quality of education through the media and the implementation of information to distinguish the media audience. It has three parts. The first part is to be expounded on the theory of ecological environment. Called to the ecological environment, which is what we call the information environment, it is not a realistic environment "mirror" of returning, Instead, the mass media of choice and symbolic event or information processing. After people suggested to be re-structured environment. This processing options and structured activities are invisible to the local people in general (internal media). People usually aware of this and often "to the ecological environment," to view itself as the objective environment; Is a social animals, they need to rely on each other for the dissemination of information among a normal life, work and study. In addition, as an individual, his time and energy are limited, it is impossible to complete all kinds of things for direct contact must rely on the existence of various indirect experience to the outside world. Therefore, human and social environment is a two-way infiltration of the building and generating process. Marx said, "Mankind has created its own history." refers to the social environment as part of the human actors again in the environment, and putting creative transformation reconstruction. The mass media in disseminating information in the course of playing the role of a bridge from the mass media, the transmission of messages have become without straw. This bridge is the architect and media practitioners. This bridge so it can better fulfill the role of information dissemination process. Is not a simple replication of information dissemination, but experienced media practitioners of various complex information processing and re-structure, and then spread out in the process. Such a cycle, the flow of information on a large number of the building into a vast, virtual real information network. The network is human (media audiences) survival depends information environment, the proposed ecological environment; The second part will be expounded on the historical evolution of the media, the demonstration of the various media and the prevalence of social change. Analysis of mimicry people in the behavioral patterns of various media, and television media as the main, Analysis of television media's influence on modern society, the main practical effect and the potential impact from the two aspects of the analysis. Real influence that the media has, or can be the reality of the impact is emotional audience, attitude Behavior can clearly feel that the observed effect. Potential impact that the media environment in the future, or is likely to have influence. The message was that the television media is a very brief message. Also, in part, on the social impact of television media will be grouped into four typical examples from television advertising desire rhetoric TV implies life, the news media guide. Entertainment revealed to the audience in four directions, the impact of their different characteristics, and the various types of television programs and the extent of the ecological environment to be created, which reveals the various types of programs for different audiences in different ways; The third part is the "dissemination in the media environment to be seeking a new humanity", the quality of education and training theories to explain the media, guide people in the face of all kinds of mass media and media information to make beneficial to themselves and the community's reaction. Although the media can have an immense impact on the community, but it does not mean that we are powerless in the face of the media. As a subjective activity, we have a choice of information, and rational use of the right to information and capabilities. Media encoding and decoding process can be achieved through the dissemination of results audience, it readers how to interpret media encoding it into people's concerns that the scope of the problem. Thus, it became increasingly prominent role in media education. Media literacy means people correct information to judge the significance and role of the media and valuation and the dissemination of information to create a well-rounded education. 1993, as the leading media literacy education, British scholar bin Qiemosi欧?奥G. Veltman offered the software concept. Media Literacy in the field of educational research has been likened to the proper use of the media and their ability to effectively use the media. It is the people in a modern society must have the ability to learn. Media Literacy in the Information Age, including not only the ability to evaluate information, including the ability to create and disseminate information. Media Literacy Education involves many disciplines, including psychology, communication, aesthetics and the social sciences is a comprehensive discipline involved in all spheres of society. People are thinking of life, but also in creating all kinds of information, the ability to control all kinds of information. Therefore want to control the future information society we must learn to manage information in the surging tide of information.