A Study On Focus TV Media In Public Space

Since the advert of Internet, various media types such as train TV, building TV, supermarket TV, public bus TV and metro TV also swarm into existence, and these Focus TV media appearing in public space have a good developing trend, and quickly break the dominance in media sphere by traditional media and form the prosperity of many varieties of media in competition.However, how do these Focus TV media in public space rise and build up a new pattern in the media sphere? What is the background of their emergence? What is the feature of these media? How do the inconspicuous space foster this new type of media? What value and wrong zones exist in its development? As a new matter, however, the Focus TV media in public space should not be left blank in theoretic research. The answer to these questions is of great value to both the media development and the exploration of media promotion theory and media theory.It is just in this sense that this paper emphasizes the study of it from its internal pattern , and by identifying and solving problems ,I further explore the possible development space.This paper mainly starts from the realistic problem in the development of Focus TV media in public space, and further deepens our rational thinking, and tries to construct a comprehensive analytic framework with the influence of different psychological patterns in various spaces on media and the relationship between Focus TV media and public space patterns standing as the kernel. This paper explores the value in Focus TV media, and its wrong development zone, and analyzes the interaction and matching between media and space culture patterns. In the layout of contrast between new media patterns and old media patterns, this paper provides theoretic support and space design for the healthy development of new media in China.In specific, it includes these problems: relation between Focus TV media and people's livelihood, the promotion feature and media feature of Focus TV media, influence of various patterns of public space on the value of Focus TV media, and it deepens study on essential features of Focus TV media and its realization of value and the existing problem with this media form, and its development room. By reference to various theoretical resources, on the foundation of positivist researches and investigation, I gives the realistic problem in development of Focus TV media as a new media form a thorough analysis and also provides constructive opinion and proposal to the development of other new media patterns.