Exploring On Core Competence Of Phoenix Satellite Television

In ten years development course, Phoenix Satellite Television, depending on the accurate market localization, the nimble internal management mechanism as well as the commercialization operation, develops from a common entertainment television station to a commercial television media with great credit. There is no doubt that Phoenix Satellite Television is a classic example of the media who operated successfully under the commercial mechanism. Without dispute, to omni-directionally comb and analyze the basic reason, namely the core competence, that impels the fast development of Phoenix Satellite Television, has the important theory and the practical significance---it may be used for reference by our television media who implement the industrial production reform. The thorough analyze of Phoenix Satellite Television's core competence, which is the key reason of its fast development, has an important practical and theatrical significance and is useful reference to our television media who are implementing an industrial production reform.The present paper essay takes the core competence theory as the theory pivot, connecting the study on management science, journalism to find the reason that Phoenix Satellite Television becomes stronger so fast. The reasons are pursuing the innovation mechanism, the nimble highly effective news operation mechanism, the humanist enterprise culture and the brand strategy .All the above factors constitute the foundation of the core competence of Phoenix Satellite Television. However, the media core competitive power does not exist independently from the media overall competitive power, it is an organic constituent. As a supplementary factor which consists of media competence, the external environment of media change sometimes can affect the accumulation of the media resources as well as the ability improvement in the certain degree . Along with the change of the media competition environment and the adjustment of media policy, Phoenix Satellite Television will face bigger and bigger challenge in the future. In spite of this, in the aspect of making the core competence, the beneficial exploration and the success experience of Phoenix Satellite Television still has some positive enlightens to our country's television media reform and development.