| Under Phoenix Since its inception, in its "news stand television" and "television legislature remarks," the purpose of the guidance office desk, always in terms of news commentary and interpretation of information at the forefront of Chinese media.Especially the Phoenix culture, to create a group of television commentator, with a distinct personality and comment in the fierce competition in the media, become the media star, forming a unique advantage of the spread of Phoenix.In the operation of Phoenix TV commentator unique mechanism, these commentators formed its own unique style characteristics, and brings a wide range of social influence and brand effect to Phoenix.This paper argues that "Phoenix TV commentator," this group is an integral part of Phoenix TV commentator mechanism This comprehensive approach system.Based on the Phoenix TV commentator mechanism development process of finishing last on the use of content analysis, through collation and analysis of relevant literature program video from the perspective of comments, language style, topic comments, language and other aspects of deputy Phoenix TV commentator summarized by showing overall style characteristics.At the same time, the use of case studies, the characteristics of personal style Phoenix famous commentator Cao Jingxing, Anthony Yuen, Li Wei, Sisy Chen summarize.Based on the typical characteristics of individual style and group analysis, summarized Phoenix TV commentator reasons for the success and shortcomings yet exist, and to make recommendations to the mainland news commentary programs and commentator. |
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