On The Networks Of The Cable Television Industry In China Under The Trend Of Competitive Strategy

As the innovation of information and communication technologies (ICT), convergence has become the global trend of information industry's development. Defined by ITU (International Telecom Union), convergence means to converge telecom network, cable TV (CATV) network and Internet network to a unified Global Information Infrastructure (GII) and deliver information related applications and services over the converged platform. Technology of digitalization and computation is the two major strengths that drive convergence's progress. Convergence is arising not only in technologies and businesses, but also in enterprises and regulations. It enables traditional telecom industry and CATV industry to realize vertical integration and horizontal integration for broader economics of scale and economics of scope. To win a strong competition advantage in such circumstances, most of foreign CATV companies adopt "diversified economy" competition strategy by reconstructing and upgrading CATV infrastructure and striding into phonic and data service field. China CATV industry also tried to carry out diversification like strategy in past couple of years. The diversification competition strategy, however, has been proven unsuccessful by facts, mainly due to the low maturity of data service market.How to identify a workable competition strategy? This thesis aims to leverage the resource-based theory of corporate competition strategy along with analyze China CATV industry's real status to come out with a suggestive competition strategy for China CATV industry. The detailed strategy is to take content resource as the core resource, Pay TV as the core business, and set up a "two-tier network carriers + multi-content providers" management model to support the above core resource and business.