Theory On The Changes Of Transmission Notion Of The Report On The Two Sessions

The two sessions are main forms for Chinese people to decide and discuss the affairs of the government and an important conference relating to the national economy and the people's livelihood, which play an important part in democratic and political life. Media's extent of participation grows higher in light of the importance of the two sessions. For a long period, different levels of media have treated the two sessions as a significant campaign. The two sessions became an arena for different media to show their strengths and characteristics. With the two sessions as a pivot, different media make innovations and breakthroughs constantly from the aspect of report content, report patterns and report means. The shining points appear frequently, while "three approaches" style which pays close attention to people's livelihood has become an important goal for multimedia. It can be said that the field of the report on the two sessions are constantly developing, initiating and breaking alongside the promotion of social democracy and legalization. At the same time, the effects of the report on the two sessions which promote the democratic and political construction appear gradually.The changes of transmission notion of the report on the two sessions mainly reflect on several aspects below: firstly, the notion "receivers are the center" is further established through the report on the two sessions and put the emphasis on the citizens' outlook on values and observe and consider the problems from the perspective of people's livelihood. It also should satisfy the citizens' rights to inform and provide the channels for the citizens to express the condition of the people. Secondly, the report on the two sessions mainly was from the transmitters in the past and now changing into the emphasis on the interactivity with the people. It can let people participate in the topic discussion and the offer of clues, by which can show the substance of news multi-dimensionally and make the distance between transmitters and receivers more closely. Thirdly, mass media, traditional media and newborn media are now breaking the situation of mutually disjoint and independent operation, all are now developing to share resources and cooperate between media. Therefore, the effect of transmission will be more abundant and stereoscopic.Promoting the changes of transmission notion of the report on the two sessions will not only push the reform of session report and improve the media reliability, but also promote the expansion of depth and expansion of China democratic and political life and set up a new brand and image of media. To this end, media should use Maxim news notion as an...