Cell Phone, A Brand New Opportunity For Newspaper Industry To Break Though Difficult Position

According to 2005 annual statistics of the press, almost all the flat surfacemedium in the world got into a cold winter—advertisement quota and reader'samount dropping. In the meantime. Also, the newspaper display the tendency that the edge turns for the first time in China.In the worldwide, the news communication on the basis of cell phone is regarded as the hope of newspaper renew. As the communication technology developing and the medium competition aggravating, traditional newspapers recommend new medium operation mode by publishing the cell phone-newspaper and so on, to reply the challenge of the internet, particularly the news gate website. They rearrange the traditional content with digital technology and provide the users with a great deal of value-added service on the newly amagamated media platform.The thesis tries to explore and answer some problems on the cell phone-newspaper, for example, how to live, how to develop, how to get profits,and what determines the destiny, and so on. The thesis does some analyses and get some junior conclusions on five parts.1st part, the thesis detects the present predicament of the newspaper. Globally speaking, network media develop strongly, but ad revenue and reader's number of newspaper fall significantly in the meantime. Therefore, transforming and expanding...