Comment On The Character And Significance Of Cell Phone-newspaper As A New Medium

The rise of new media broke the traditional media dominating the world pattern, the growing media environment become more and more varied. Because of the sharp drop in advertising, the growing loss of young readers, the traditional newspaper business has got into difficulties, the future and destiny of newspaper has become more and more serious. Newspaper chose a traditional and new media integration of the development strategy. In our country, newspapers and the Internet work together to establish the version of the network, but users are more likely to click on the three news portal, rather than newspaper news site. With the status of mobile phone and the fifth media becoming increasingly clear, newspapers began to use this new communication platform to expand their communication and influence. The major newspapers have put forward a mobile phone newspaper,which can make a breakthrough from the trouble and create more social values and economic interests.The first chapter analyze the inevitability of mobile newspapers coming out in the new media envionment, the concept of mobile newspapers are reviewed and sorted out, meanwhile, it defin and summarize the type of mobile phone newspaper and its status.Chapters II and III are the focus of the paper.Chapter II analyze the transmission characteristics , content features and operating characteristics of the new media. The first section mainly compares the transmission characteristics of mobile phones with the characteristics of tradional newspapers. Section II take mobile phone newspaper of People's Daily as a study example; through statistical data and text analysis ,which identify the domestic prevailing MMS mobile phone newspaper at the content features. Section III summarizes the current profitability of several mobile newspapers, and compare the operating characteristics between cell phone-newspapers and traditional newspapers . The chapter use a comparative analysis , the sampling and statistica methods ,meanwhile ,it use concrete examples to illustrate the problem.Chapter III use several theoretical basis for the new mobile media to do research into the further significance of this new media. Including the important influence that the new media have on the survival and development of traditional newspaper , it integrats the empirical significance of the media convergence, the practical significance of meeting the needs of the audience and satisfing the needs of social development.Chapter IV analyzes the relevant case law of the phone newapaper at home and abroad , pointing out the unfavorable factors which impact on the development of domestic mobile phone newspaper and several requirements what we need to meet to achieve a breakthrough in the next few years. Finally ..confirming that development of the new media will win the great support of national policies, taking the ciculation of cell phone-newspaper belonging to china daily as a symbol,the final chapter expresss that the new media has taken a substantial step. 3G mobile phone newapaper will be the future tendency , mobile phone newapaper will make a large profit and will achieve a major breakthrough ;which will undoubtly turn into another important brand of the mangement of newpapers.