Newspaper Crisis Management

In 2005,traditional newspaper stopped the forward step . The sale of newspaper group fell excessively too .Many newspaper enterprise and group which manage well emerged deficit . And the same time the young readers and publish market were decrease .On the other side the new media repsented by the Net has invaded the newspaper's market . It is accord with the fact .It is the remarkable thing that the BeiQing Media fall into bad condition .The deep crisises of internal newspaper imerge out gradually .If this problems don't be solved in time ,it will threaten the existence and development of newspaper .How to prevent and deal with the crisis has to be the emergent lesson .The Crisis Management is the main methods and model to deal with crsis on broad .The internal enterprises begin to emphasize the Crisis Management at the end of 20^th. The widely used theory is the book "Crisis Management" written by Rober Health .This article try to import some of the Crisis Management to China , in order to strengthen the ability to prevent and deal with Crisis .This article devids into 3 contents .The first one is anlylizing the root cause of internal newsper enterprise ..The second one is introducing the Crisis Management .The third one is how to prevent and deal with the crisis . On preparation of newspaper Crisis ,this article import "Crisis Alarm System" and "Crisis Prepartion Excel", wich can help the domestic media observe the crisis in...