Management, Based On The Network Environment, The Crisis Spread

Asian financial crisis in 1997,China's extraordinarily serious floods in 1998,the United States "9·11" terrorist attack in 2001,Bali bombings in Indonesia in 2002,the global spread of the SARS virus in 2003,the Indian Ocean tsunami in 2004,the disaster of rain and snow in China in 2008...Along with the development of technology,the promotion of industrialization and the rapid progress of the society,the uncertainty of social development has also aggravated.The world we live in is full of all kinds of social risks.The fluctuation of social crisis has become a notable'feature of the modern society.At the times of explosion of information,in particular the development of the internet,the frequency and scale of the crisis has an explosive growth,and all academic researches and practical experience on crisis management are indispensable from the framework of information communication.On the contrary,deficiencies due to the imperfect of society organizations and systems management are revealed completely.The fuzzy concept about the development of the crisis makes the control system of social organization become useless e before the crisis in the information age.What is crisis? Where is the root of it? How to prevent crisis? How to control it? How to turn the tide? How to change it into chance? In the context of globalization,the construction of a system within the vision of communication for crisis management is a pressing social need.This paper,based on related academic researches on the management of crisis,starts from the origin of crisis,and proposes concepts and features of crisis,crisis communication and crisis management.Placing the above in the reality of our situation as a developing country,the paper points out that the problem in China's transmission mechanism of crisis is:it is difficult to ensure people's right to know under the control of government;the media has an absent state;the literacy of public media needs to be improved;the development of internet media and the level of e-government are in a imbalanced state.Internet media,which has become a new form of electronic and representative media in the information age,gets a rapid development in this century and is an important force promoting the opening up of China's information and public opinion.In terms of the status quo of China's crisis, the author believes that the change of crisis supported by the media force will be more visible explored in the network environment.The following factors will eventually increase the influence of the crisis:increase of crises contingencies;the expanding of crises scale;the sharp declination of responding time to crises;enhancements of the focus,confusion and preconceptions of the information. Talking about crisis communication management in the network environment,the author thinks that the intemet has the following functions in the transmission of crises:to provide "a free market for perspectives";to disseminate information related to the crisis in time;to mobilize the public to participate in activities dealing with crises.How to construct a crisis management system based on the network environment making full use of the above functions? In the light of China's current situation of crises and existing errors of crises management mechanisms,the paper constructs the system of crises warning and implementation in the network environment,proposes the system of organization,working functions, warning strategies,response strategies and network media management strategies.Finally,the author gives some reasonable suggestions on the management system of communication of crises information in line with China's national conditions.