The Investigation On Domestic Sports TV Market

The relation between sports industry and sports media varies with media characteristic, the relation with TV is the most outstanding . With the development of market economy , make the TV and combination on industry' s level of sports become possible. In our country, the stage of the media represented by TV different from related experience of sports, from simple relation " propagated again " to the dialogue of industries , begin with the transition from planned economy to market economy after reform and opening-up. This is an enormous progress. Seen from the present, the industrialization process that the two are preliminary has already brought a win-win situation. But lagging and present TV industry and incompleteness of industry' s market of sports of the media reform of the TV , lead to the fact sports TV market exist for example resource overly monopolize , too single first-class problem of product development. Meanwhile, sports TV relay development of market at starting stage still, TV tournament and sports TV brand make , have relative to lag behind in sports. Sports media market of our country appears with capital market combining, forming across media's group, managing the pluralistic trend rapidly future. Opportunity and challenge brought to domestic sports TV in the face of the change of the market of sports media and Beijing 2008 Olympic Games. This text propose, optimize sports market environment, strengthen and international media exchange and cooperation of organization, develop sports digital TV set countermeasure.