Research On Theory Of Gatekeepers Through Blog Communication

This paper mainly introduces Blog to readers, which is a new medium based on Internet Communication. Though it has some innovative and fresh characters and ways different from Traditional Mediums to communicate,it is still an addition and expansion to traditions, but not just a revolution of them. Meantime this addition and expansion has brought us to review and re-evaluate some traditional theories of Mass Communication such as Gatekeepers and some theories,realizing the true union of the right to speak, the right to know as well as the right to communicate on the Mass. We all know Blog is the true medium different from traditions,belonging to Mass themselves. However we must realize that Traditional Mediums would still exist because the appearance of Blog does not aim to defeat old ones and replace them. The future of Blog is a fresh balance of media including not only old ones but also newborns, which would learn from each other to develop this balance. Those bloggers make us firstly gain a accumulation of knowledge and a direction of culture.With a fusion of work, life and study, the bloggers take notes and release their daily thoughts extract in time and,make a connection to those most valued, related and most interesting information and resources in the world through the Webblog,so that more intellectuals can derive these fresh thoughts without any barriers The arising of blog communication symbols the emergence of the second faction charactized with"a share on thoughts"from the first one that has characteristics of"a share on information". The blog communication originates from the web communication fields with a strong and specific character. It changes the old orders the limits of web communication. These bloggers have their own independent thoughts and specific personality. The format,spirit and culture of the communication they creates are unprecedented. The blog group, blog media and blog communication will redefine the Internet and, change the background of people's Internet actions. All these will keep an important role in the history of communication. A study on this newly-born thing then must make new room in communication fields. In this paper, the author develops a deep going study on the blog group,blog media and blog communication with visual angles of communication and culture and,makes an evaluation and analysis on the prospect of blog's practical tension as well.