Communication Perspective Study Of The Blog

From the"Clinton's zipper incident"to the"9.11 terrorist attacks",from the"Mu Zimei incident"to the"Indonesia tsunami", while people are watching these news ,they find a new media——blog is on the rise. The rise of blog is becoming the focus of world attention , also brings new ideas to the spread of traditional theoretical models and disseminate research . From the Communication perspective,this paper makes a simple study on the Blog phenomenon to a simple study ,and also made prospects for the relation between blog and classical media.This paper is divided into four parts , the first part analysis the blog from the perspective of dissemination,and gives a brief description on the propagation features ,Mode,Blog-spread dissemination of the characteristics and motivations and nine blog borne effective ways . The second part is mainly about the transmission significance from two aspects of the blog-borne. And it is the differences between Blog and the traditional mode of change and the impact of the blog to the three Communication Theories. The third part talks something about the impact of blog on the media and ecology. The forth part gives a propection about the relation between blog and classical media.