Research On Gatekeepers Of Webcasting

The innovation of media technology ushered in the booming of webcasting,and the fan economy and live economy became the focus of capital chasing.Since the first year of live webcasting in 2016,both the development of its media form and related research in the academic world have faced new problems,new challenges,and new issues.Systematic review of recent scientific literature related to live webcasting,grasping different research perspectives and focuses,retrospecting the evolutionary process of the people's theories,clarifying the research and practice of the people's theory in the field of current Chinese news dissemination,and comprehensively analyzing the development process of webcasting The active subject of mutual influence,as far as possible to select recent phenomena and typical cases for meticulous research,the gatekeeper theory and the mass communication theory,social psychology theory,cultural theory organically integrated,trying to optimize the macro-level analysis of live broadcast control Strategy,from the details to explore the specific issues of the solution,with a view to making effective exploration and discovery in the Internet broadcast gated research.