Game Theory In The Transitional Period

The world has entered information era. Changes of different ideas are subverting existing imaginations of people. This kind of annotation to the world, and the imaginations to the society much source from the media. Various kinds of information transmitted, screened by media ,it weaves the imaginations to a global village. With the closing steps of globalization , the overseas media is looking forward eagerly to opening an so huge market such as China. Are our medias ready? We hope that our life is packed with information provided by overseas media, or using the observation angle with Chinese characteristics to imagine the color of life? The reform is pushed by internal and external pressures. To Chinese media, the external pressure is something about market, economic competition, advertising competition, valuable news competition , and the competition of fame; Inherent pressure, the historical burden with a long time which is inadaptable with the modern commercial society . Seek where the way is , we cannot but reexamine the coordinate where Chinese media situated , the historical, cultural and political factors which influenced Chinese media . Not only the century-old Chinese news history, but also contemporary situation witness that Chinese media is always under the continual change ,and this change is enormous, sometimes revolutionary. The reforming of Chinese media has never been stopped. Exactly over 100 years, China has moved towards the rugged frustration on the modernized road, this is also the environment where Chinese media raised up. Such situation makes the Chinese society in an aggressive interim transition time, and such special situation is deeply influencing the Chinese media's idiosyncrasy, mode and developing road . This text focuses on analyzing the way of the contemporary Chinese media reform, ponder over all sorts of suppositions of the contemporary media and consider the development trend of the future media. Meanwhile we must review the media figure in the trials and hardships again. Through an analysis of starting point, benchmark of the reform, we try hard to explore the route of the reform, and carry on rational analysis & explanation to this, then put forward the question. All these are the tactics serving the contemporary media. Proceeding with relation between media and politics, we hope we can offer some news media management modes with the spirit of modern time in a constructive way.