The Study On The TV Production System Reform Of China

Under the control of mainstream media on the mainstream value and direction of public opinion, the TV Production System Reform of China, which aims at activating the radio and TV production mechanism, developing film and TV industry, promoting strength of brand media and enhancing the international communication force, has a significant meaning on our radio and TV industry reform in our culture industry. According to the overall arrangement about deepening the reform of the cultural system, the TV Production System Reform of China has been into a substantial stage. Shanghai, Hunan etc have gone a further way than others in this reform, through the adjustment of the executive leaders and group restructuring, actively promoting the reform whose core is the separation of the broadcast board and the broadcast station. At the same time, other provincial radio and TV broadcast stations have done great explorations in the reform.This paper uses SWOT analysis model to analyze the internal and external environment of the reform, especially paying attention to the influence of "three nets fusion" to the reform. Along with the development of the market and the increasing of the internationalization degrees, our radio and TV development lags behind, with various strength pressures of competition from. On the other hand, the contradiction of radio and TV industry is more and more outstanding. System barriers which hinder TV stations into the markets, the serious phenomena of the copies of TV programs and the vulgar qualities, have been questioned by the audience and the government. Many contradictions will focus on the managing system and the production system. Through the analysis, it is in an urgent requirement from the external and internal environment to reform and to promote the TV industry.The paper also uses comparison analysis, analysing the system model and reform path of radio and TV industry in United States, Britain, Germany and three domestic stations including Hunan, Shanghai and Jiangsu. Through the comparison, we can find the advantages, disadvantages and particularity of the reform. At last, the paper puts forward effective paths of reform route and reform proposals, with the reference of foreign broadcast system, through the analysis of organization and history of our radio and TV industry.