The Study Of Reorganization Of Our Country's Publishing Group

Publishing group is the essential result of the development of publishing industry market and the market economy developed in a certain stage in the world. Therefore, to establish the publishing group is the result of the current situation, and to establish the publishing group in China becomes extremely necessary. We are facing the vigorous attack from the publishing groups of the west countries, so one of the strategies of our countries' publishing industry is to carry out the publishing industrialization, reallocate and reorganize the publishing group resources to improve and strengthen our country's publishing group rapidly. Without doubt, it is realistically important to explore how to improve and strengthen our country's publishing group and how to reallocate and reorganize properly the existing resources. This thesis analyzes the current situation of the allocation of the publishing group resources, and uses the successful experiences of foreign publishing groups for reference, to find out the effective mode of reallocation for our country's publishing group resources through the analysis and interpretation from multiple perspectives.The thesis consists of four chapters:1.The introduction to the study on the publishing group.The definition, features, and the operation mechanism of the publishing group resources are included in this chapter. The features of publishing group can be divided into the general features and the particular features of our country, which will be analyzed separately. As for the operation mechanism of the publishing group, four situations are introduces in detail: the integral optimized mechanism of publishing group, the split and reorganization mechanism of the publishing group, the chained interactive mechanism of publishing group, and strategic alliance mechanism of the publishing group.2.The significance and purpose of the publishing resources reorganization.It concludes the relationship between the views on the enterprise resources and the publishing group resources reorganization, the current situation of the publishinggroup resources reorganization in our country, the advantage of the publishing resources reorganization, and the purpose of the publishing group resources reorganization. Among the advantage of the publishing group resources reorganization, five aspects are included: the advantage of resources allocation, the advantage of market competition, the advantage of scale merit and the advantage of the trademark creation.3.The content of reorganization of publishing group resources. It included: the intangible asset reorganization of the publishing group, the author resources reorganization of the publishing group, the publish recourses reorganization of the publishing group, and tangible asset reorganization of the publishing group.4.The strategy of reorganization and using of our county's publishing group.It includes: the method of the resources reorganization and using, the strategic decision of resource reorganization and using, the training of the resources reorganization and using capacity. These strategies will be introduced and analyzed in detail one by one in the thesis.