The Resources Integration Research On The Basis Of Macro-Publishing Resources Theory

It is a specialized and systematic research in the publishing resources integration and management with the theories and way of publishing economics and resources science. To this day, it is for the traditional publishing resources theory study is confined to narrow definition domain of publishing informational resources,publishing subject resources which result in the scattered publishing theories that are not developed and utilized well. With the deeper development of publishing system reform gradually, publishing resources run through the complete publishing management as the prominent part of the industry. The research based on the theory of the publishing resources is more essential and pressing gradually. The thesis is to check how publishing resources are integrated and utilized in the organic system according to the guidance of macro-publishing resources theories There are four sections in this thesis. In the first section, the times background, the reality significance and the theoretical researches are introduced. After making an on-the-spot investigation on the times background such as marketability, globalization, information-inclination that the publishing industry is facing now, I find that the essence of publishing resources integration is necessary to be examined again in accordance with the age development, so it is brought forward that macro- resources management thought id established theoretically and the resources aim is put forward, and the value chain of publishing is set up practically. In the 2nd section, the theory applied in this thesis is proposed macro-publishing resources idea .after looking up a lot of publishing materials such as publishing resources material, publishing science materials and resources economy management material. The author brings forward a new publishing resources idea which is not only the theoretical support for the whole thesis, but another new theory aspect. In the 3rd section, a new publishing resources integration thought is founded on the basis of traditional publishing work flow, so that the publishing resources can be put into the publishing chain, then we can examine how the publishing resources are integrated dynamically, systematically and completely. In the 4th section, the publishing resources are integrated deeper on the basis of the principle of the value chain. First, the organizational platform and informational platform which are necessary for the resources integration are established; second, the dynamic value chain of publishing resources is established; third, the final aim of publishing resources integration and the center of publishing competition are brought forward. This section is concerned about practical application in publishing management which is not perfect and has to be studied further. It is the author's thinking achievement in publishing resources integration theories. Because of some limitation such as the current state of our country, the average studying level, few materials and limited time, there are still some problems in theory practice not only in researching depth but in researching scope. Among them, the problems are the most pressing in analyzing the resources motive integration of the value chain and competition evaluate which should be thought and studied more.