Study Of Media Localization And Globalization With Game Theory

There is competition between localization and globalization of media .This competition shows complicated relations between local media and transnational media in contending with each other for the market of audience .The reason for taking local strategy is that media itself pursues economic interest .Added to this ,Culture Latency theory and Culture Adaptive theory are deep-seated reasons that why media is taking local strategy .Game theory has found a unique way to analyze local strategy . In this angle of view , multidirectional game has become normal .When people choose strategy ,both of limited strategy and limitless strategy are always be chosen in media competition. Media competition in the state of dynamic game not only has zero-sum game among the same kind of media in it, but also has mutative-sum game among all kinds of media. The characteristic of game decide that the strategy of media competition must be to join in it and to do something. On the grounds of this way ,we can conclude that the fact of local strategy is the cover of the competition among medias .This conclusion would make sense for us to understand the significance of media competition .Localization demands in 4 aspects ,program content ,culture components ,program taste and expression .In practice ,these aspects have been deduced as communicating essence of different culture with local method .To analyze the fact of this kind of competition can help us to recognize media localization and globalization deeply .In addition ,it shows an available way to local media that how to join the global competition .