Dissemination Of Visual Culture In The Context Of Globalization

The transition of culture from linguistic center to visual center symbolizes the coming of visual culture time. The communication of visual culture makes visual symbol as it's primary form with the character of intuitionistic, and communicates aboard through mass media to constructs an imagined world for people.The development of modern science and technology, the information of consumerist, and the continuously rise of people's request to the information quantity and quality has become the motive to promote visual culture communication.At the traditional vision art realm, the public cultural realm, and the daily life realm, the exchange of vision culture is more and more multifarious. It includes not only the extension influence of western visional culture, but also the quest for our nation culture's development.The globalization communication of visual culture brings impact to our national culture. The communication hegemony of multinational media caused the edge of national culture. The consumption of visual culture make our national culture has to face to the exist predicament in the market. The popularization of beauty appreciation makes modern people lack the ability to appreciate our national culture.The globalization communication of visual culture also creates opportunity of national culture. The usage of the visual language can promote cultural interaction and communication. The visual communication promotes national culture's popularization. And the visual culture provided the new way of thinking for the innovation of the national culture.Under this condition, we should hold the opportunity of visual culture communication, to scoop the expressive force of national culture, to exploit the visual business value of national culture. We should Use the visual way to express the special magic power of national culture, and to promote the communication of national culture.