Media Imperialism In The Trend Of Globalization

In the background of transmission globalization, Hollywood movies, as the important weapon of American media imperialism, has produced great economic profits and transmitted its political, cultural, commercial value and life style. In this way, Hollywood movies influence cultural identification and continuation of ethnic groups and as a result, affected both the present and future China to some degree. Thus, the cultural sovereignty of China is challenged and threatened by Hollywood movies.This thesis explores the link between the popular Hollywood movies and media imperialism in the background of the present globalization. It also concerns the great significance of Hollywood movies to American media imperialism and American global cultural strategies. At the same time, by analyzing the various influences of Hollywood movies on China and the social effects of international and intercultural transmission in the course of globalization, this thesis focuses upon the opportunities and challenges faced with Chinese cultural development. And it points out the keys to the survival and development of Chinese media under the trend of the globalization. Also, it reconsiders and explores new transmission strategies to meet the great challenges from the western media, since the international multipolar political, economic and cultural environment hasn't come into being.This thesis can be classified into four parts. The first part gives a general description of globalization and analyzes the relationship between the economic globalization and cultural globalization.It also discuss the nature and features of the media imperialism theory.The second part analyzes the important role which the Hollywood movies play in American media imperialism .The third part discuss the influence of the popularization of Hollywood movies on Chinese audience.The fourth part, based upon the above analysis, proposes some countermeasures for Chinese media in the background of globalization from the angle of the development and safety of our culture...