A Study On The Policy Of Digital Television Industry In China

Digital television is a television system,which is the process of .the TV signals during sending, delivery and reception totally digital. Compare to the imitate television , the digital television is a revolution. Whether in domestic or on abroad , the digital television has already become a tide and trend that can't reverse, which brings not only the variety of the television industry, but also a communication revolution. In order to realize digital TV totally in China, our government planned to stop sending the imitate signals in 2O15.As the supervisor section of the television, the State Administration of Radio Film Television (SARFT) has been concentrating on spreading and promotion the digital television.. While, up to present, how is getting on with? What factors effects and restricts it? How should be its operation and trade modes? And how will be the future trend of it ? The thesis reads and analyses the policy of the digital industry and the process of the promotion and advance on digital TV, from the policy, technique and other realistic factors, combining the communication theories.Beijing , Shanghai, Qingdao, Foshan, Hangzhou, Taiyuan, Suzhou and other cities are the earliest ones on promotion digital TV. They have come into being some scales and characteristics . Especially, among of them, which called Qingdao Mode, Foshan Mode and Hangzhou Mode are the three model modes of development digital TV. The thesis probes into them , and gives a suggestion on the operation and promotion mode of our digital TV.Companying with the development of digital TV in our country, there are many problems and factors restrict China digital television industry, for example, shortage of the standard , difficulty in consolidating the network , lack of the contents products and valid business mode, not easy to change the audience traditional free to watch habit, etc. In conclusion, the digital television industry chain in our country is still not perfect, the business mode needs to explore. However, the digital television of our country has widely customer markets and good investment environments , so the development of the digital television in China is a turns and twists , but the prospect is bright.