Study On Pay-digital-television In China

In the imitated television period, the earnings mode focused on advertisement has already declined, turning on the new earnings mode become necessarily. Along with the popularization and applications of the digital technique at world, the digital broadcasting medium turns to emerge .The digital television trade will change the original management mode, and create great industry value.Since 80's, some west countries have already started the progress of digital television turn progress, and the trade developed successfully, produced some multinational groups, such as HBO, BSkyB. The economic level of South Africa is closed to China , but its digital television trade group, MIH, has already developed maturely .To introduce the successful experience of the foreign countries can contribute to our country' digital television enterprise.In China, the progress of digital television trade began from the end of 90's, and went into a quickly start period after Broadcasting Bureau putting forward the 2004 as "digital development year" & "industry development year" .The government acts as an important role in the progress ,so, it will be necessary to know the related policy and the government programming. Under the "holistic switch" policy, there are some experimental units around the country, that experience will benefit the digital television enterprise. The television's digital and industry formed an industry value chain, including program provider, program-integrated flat, everyplace network-service, equipment producer and the end users.The pay digital television in China is still a new trade; it will face many problems, such as the establishment of the earnings mode, the development of the market, the policy on the enterprise etc. The difficulty can't be passed, but from the government to the industry field, from social funds to everyone's power, all have the confidence to conquer the difficulty and are ready to promote the enterprise in China.