| The transformation from a sporting country to a sports country not only affects the development of sports in China,but also alters every corner of our life.A revolution has taken place in both specific sports and sports industries.In order to adapt to the development of the society,as media workers of sport,I reckon that we should keep pace with the main current of market.It is high time that we kept the orientation of advanced trend in hand to boost the development of sports media industry.Given the contribution to the development of sports,we are expected to spread the concept into every corner of the society.By the end of the twentieth century,foreign countries have privately introduced the concept of sports to all social classes.Take the United States as an example,sports programs are combined with TV programs to generate sports talk shows.This type of TV products are popular with the public.In China,there are some good products in sports by learning such marketing pattern,however,the gap remains.Through the observation of this environment and the demand of the market,the author derived the work Basketball Adventures.When filming the show,the author tried to avoid obscure professional sports words and converted it to a form of talk show.By using the simple way of expression,the author display a serious of interesting sports news and trivia to lead the more people like basketball.In the show,the relationship between people and sports is explained through different themes,which indicate the core of sports is competition,while human beings is thinking determines action.It shows the contradiction between people and sports,and also explain the humanistic spirit of sports. |
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